Investigating inclusive insurance demand in Ethiopia

One important barrier to insurance markets that are more inclusive is the necessity to better understand the needs of low-income and other un-served and underserved populations. This study provides data and information regarding critical inputs to key microinsurance product development opportunities and requirements in Ethiopia. By examining the risks that low-income people face, how they manage them, and identifying gaps, the market can gain valuable inputs into product design, including benefits to offer, better distribution approaches, and marketing and communications strategies.

The authors of the study are MicroInsurance Centre’s Katie Biese and Michael J. McCord, World Bank Group’s Craig Thorburn, EA Consultants’ Katherine Baez (EA Consultants), and Eamon Kelly.

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